Advantages of digital marketing…
One of the biggest obstacles to the growing of small businesses in our country is the lack of money for promotion. But digital marketing offers several advantages that small businesses can use to improve their business.
What are advantages of digital marketing
- Digital marketing connects you to users on the Internet – 82% of users perform a search before deciding to buy a particular product
- Save money – Digital marketing can help businesses gain new customers and save money.
- Direct contact with customers – In traditional marketing, communication and interaction are one-way. Advantages in providing such services to customers contribute to higher number of consumers and attracting new ones.
- Connecting with mobile users – 91% of young people use mobile phones, the impact of the Internet on young people’s behavior is enormous.
- Contributes to your higher profits
SEO optimization
SEO Website Optimization does not just mean measuring your position on Google’s search engine – but also increasing your sales. We analyze your business in detail, from products and services to your business goals and needs.
Internet marketing and SEO optimization is the key to the success of your business! Your current and future customers use the Internet to find the desired products and services. Our long-standing internet experience gives you the opportunity to be one step ahead of the competition
Competition analysis
Based on a detailed competition analysis, we create a report that tells you where the weak and strong points of competition are. Based on the information we collect, we create a strategy to improve your visibility on the Internet.
Keyword research
Keywords are the basis of any SEO campaign, we compile with you and create a complete keyword strategy with which we move into realization.
Writing quality SEO content
The goal of a unique and quality SEO Content is to attract visitors and future customers.
On-site optimization
We work on the revision of your current or future website to make it easier for search engines to recognize it.
Off-site optimization
We promote Web site, your brand or company using other websites, social and business networks. Offsite promotion tells the search engines how relevant the page is for a particular keyword.
ROI analysis
We use Google Analytics, one of the best traffic monitoring tools on web pages. We provide regular relevance reports on search engines and your current position.
Advertising on the internet
Advertising on the Internet aims to make your company or product highly positioned on search engines. When a customer searches for specific information or solution, your ad is displayed. With online advertising, you can easily target broadly or narrowly customers depending on the product or service you offer.
Additional advantages:
- The ability to continuously optimize the campaign for better results
- Possibility to select demographic and location filters
- CPC per click payment can be independently determined and limited
- Measuring the effect of advertising, i.e. calculating ROI – Return on investment (investment / investment income)
- The advertising effect can be seen already in the first weeks
- Achieve two-way communication
LinkedIn advertising
Advertising on business networks is increasingly attracting attention in Bosnia and Herzegovina as more and more people use this social network as the primary one. Even though it is a business social network, people spend more and more time on it. Linekdin is a professional social network where you can present your ads to the targeted professional audience. Linkedin is a professional business social network dedicated to business people, employees and job seekers.
Facebook advertising
Facebook advertising are used by more and more businesses in Bosnia and Herzegovina. Currently there are 1.3 billion users around the world. Advertising on Facebook is becoming more and more popular because it is precise, effective and easy to measure. Most importantly, the campaign is immediately visible. The results of Facebook advertising can be seen directly after the release of the campaign, and the optimal time for the implementation of the best ROI indicator is about 3 months. Ads appear immediately and your targeted potential customers instantly can see your products or services.
Instagram advertising
Instagram advertising currently has the best effect and the best results from all social networks. Instagram is popular for the simple reason that people simply respond to good pictures and good video. With new opportunities and places where it can be advertised, Instagram provides a good choice for the vast majority of businesses.
YouTube advertising
Why is it useful to advertise on YouTube? YouTube advertising offers an interesting and attractive way to connect with your audience, to tell your story and develop your business. When you run video ads, you’ll reach potential customers on YouTube and the Google Multimedia Network and get measurable results for your ad’s performance.